Milieux is in the process of launching an innovative matchmaking application tailored for STEM and health innovation professionals. The company seeks to identify the most effective Key Performance Indicators (KPIs) to gauge the success of their new micro-networking service. The goal is to ensure these KPIs align with the company's objectives of achieving profitability and sustainable growth. This project will involve researching industry standards, analyzing competitor metrics, and understanding user engagement patterns. The team will synthesize this information to recommend a set of KPIs that can effectively measure the application's performance and guide strategic decisions. The project will provide learners with an opportunity to apply their knowledge of data analysis, market research, and strategic planning in a real-world context.

The project will result in a comprehensive report detailing the recommended KPIs for Milieux's matchmaking application. This report will include a rationale for each KPI, supported by data and industry benchmarks. Additionally, a presentation will be prepared to communicate the findings and recommendations to Milieux's management team. The deliverables will offer actionable insights that can be directly implemented to monitor and enhance the application's success.