What happens when you mix Social isolation and Creativity during a COVID Pandemic?

Art by Gekko was born. Gekko is a pseudonym. Like, the Gecko (the lizard), we are also highly adaptive to our environment.

As a photographer, I had to put the portrait side of the business on hold during the COVID lockdown and pivoted (i prefer "swivelled" ) to create original art designs. My partner and I created an online store offering Creative Apparel, T-Shirts and accessories.

As a B2C company, we have a primary focus on creating relevant products for our consumer. We have created several new creative product lines. When we created our original product offering, we had a consumer in mind and marketed it accordingly. We believe our market might be changing quickly with the social and economic landscape, and we need help keeping on top of the market trends. This knowledge will aid in a new approach to marketing, especially for new products moving forward. Our specific need is to determine what our target market's perception is This information will help us determine what key messaging will resonate with our target buyer.

We would like to understand our customer base through Consumer analytics (surveys, sales trends) with our future consumer to gather insights into buying behaviours, expectations, and experiences with us and our competitors.

This data should lead to a final report that helps outline the direction we should take with our Creative Apparel in the current landscape. Successful outcomes include a market research report, informed by primary data collection.

We want to meet adversity head-on, with some humour, and appeal to a millennial market that is current with the current trends.