Digital Marketing Strategy
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
target market digital marketing value propositions market segmentation communication branding pricing strategies social media marketing selling techniques swot analysisDigital Marketing Strategy
The primary focus for the student(s) will be one or more of the following :
Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Conduct a SWOT analysis. Identify our Unique Selling Proposition.
Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create new social media posts
About the company
We offer professional photography services that provide our clients with the 'WOW' factor. Our specialty is Portraiture and Event Photography. We enjoy working with our clients both in the studio and in natural settings. We create an authentic portfolio that captures our client’s essence.
Our professional services are designed to give you and your business a creative boost. Specifically, we provide high-resolution imagery that can be used for print or web, making it ideal for social media, advertisements, brochures, and websites.