Our Photography company would like to offer a virtual internship opportunity to a marketing student or team.

The primary focus for the student(s) will be:

Marketing

• Investigate our competitive landscape;
• identify the ideal target market for our existing services ( Business Portraits, Product Photography)
• help market for a new client base ( Fashion Photography and/or Dance Photography)
• Complete a full customer, competitor, market, and environmental analysis
• Recommend changes to marketing materials and create an integrated marketing campaign
• Develop and implement an advertising strategy;
• create collateral, including newsletters, user testimonials, case studies, and customer stories.
• Social Media - Conduct an audit of our current social media presence; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create useable social media and blog posts.

Finances

• Analyze our pricing strategy
• Design new/improved accounting processes; identify opportunities to streamline costs.
• Revenue growth strategy
  

Our goal at the end of this experience is:

• For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing align with our target sector/customer.
• For the student(s) to help us effectively communicate our services to our audience.
• For the student(s) to help us improve our online presence, reach more customers, and effectively promote our services through compelling content.
• For the student(s) to help us analyze our pricing strategy, and implement new/improved accounting processes
  

Other duties the student may complete could include:

• Assist with marketing campaigns; measure and report on the performance of these campaigns
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
  

We will plan to communicate with our virtual intern(s) using these communication tools: - eg. Riipen messaging, email, Zoom calls

Primary contact: Greg Coman, Owner, Photographer

Secondary contact: Jody Miller, Head of Marketing, Graphic Designer