Paulo Roberto Lima Petitinga Junior
Learner - He / Him
(1)
31
Location
Toronto, Ontario, Canada
Bio

Public opinion matters. The more we understand how people think, the more influential communication is. This is what I believe and a motto that has guided my career. For over 10 years, I’ve planned and produced awareness-raising campaigns, primarily for public agencies or public-founded companies and federal, state and city offices. I’ve also been involved in dozens of political campaigns in which I collaborated as a Copywriter, a Social Media Coordinator, a Campaign Mobilization Director and, recently, a Campaign Manager.

Outside office hours, I’ve studied in-depth public opinion, its considerable conceptions and its impacts on public policies. When I got my Master's Degree in Communication, I exhaustively conducted investigations to understand how public opinion affects the branding of political parties. Recently, working as a Scholar of Public Opinion and Electoral Behaviour, I’ve been committed to comprehending how public opinion polling influences voters’ behaviour.

I’m a daily listener of podcasts, so if you are listening to a good one, please share it with me. I also spend evenings with an e-book reader in my hands, reading about history and political sciences; except on the nights I watch soccer matches.

Feel free to reach me at petitinga@gmail.com. I look forward to collaborating with you.

Portals
Categories
Data analysis Communications Market research Social sciences

Skills

Business development 2 Business objectives 2 Competitive analysis 2 Go-to-market strategy 2 Market analysis 2 Marketing 2 Marketing strategies 2 Market trend 2 Strategic planning 2 Strategic thinking 2

Achievements

Latest feedback

Allison Le
CEO
March 31, 2025
Individual endorsement
Business objectives Marketing strategies Competitive analysis Market trend Market analysis Strategic thinking Strategic planning Marketing Go-to-market strategy Business development

I am excited to endorse Paulo, who served as our Marcom Intern at COOCO through the program. Paulo brought a rich blend of experiences and exceptional leadership to our marketing and communications efforts. He confidently took the helm on projects, delivering creative, impactful content while guiding the team with clarity and enthusiasm. His strategic insights, paired with his ability to inspire and execute, significantly elevated our brand presence. Paulo is a dynamic leader and collaborator—I strongly recommend him for any role he seeks!

Learner feedback
Paulo, your time as our Marcom Intern at COOCO has been a highlight! You brought a wealth of experiences that enriched our marketing and communications efforts, and your leadership shone through in how you took charge of projects. Whether crafting compelling messages or rallying the team around big ideas, you showed initiative and creativity that pushed us forward. Your seasoned perspective paired with your ability to lead made a real difference—thanks for an awesome contribution!
Business objectives Marketing strategies Competitive analysis Market trend Market analysis Strategic thinking Strategic planning Marketing Go-to-market strategy Business development
Riipen Level UP 🚀
Level UP: February 2025
Riipen Level UP 🚀
COOCO Corporation
COOCO Product Launch Strategy Development
COOCO Corporation

Recent projects

Work experience

Consultant, Strategic Communications
AMP
Goiânia, State of Goiás, Brazil
July 2022 - December 2024

* Developed complete and concise communication plans, firmly based on data findings and knowledge translation best practices, which oriented collaborators and stakeholders
* Gained extensive knowledge of web analytics (Chiefly Google Analytics), social media monitoring tools, and performance reporting on companies’ media
* Checked, updated, and documented clients’ social media and web-based channels' communication policies, procedures, and guidelines
* Familiar with SEO principles and strategies related to site architecture, keyword analysis, meta tags, etc.
* Reduced by 1/3 the costs of national-wide companies in delivering customized, tailored messages to local markets

Head, Strategic Communications
Pública PR
Brasília, Federal District, Brazil
March 2013 - June 2022

* Involved in the development of awareness, grassroots, and election campaigns for Latin American markets
* Handled classified documents and sensitive information with complete discretion
* Conducted research (which included focus groups, interviews, and observational research) to gather market and electoral insights
* Analyzed concluded campaigns and suggested adjustments to near-future efforts
* Implemented a systemic paid media approach for public offices, which resulted in an average 50% reduction in its previous awareness campaigns

Education

Ontario College Graduate Certificate, Research and Evaluation
Fanshawe College
September 2023 - April 2025
M.Sc. Degree, Communication
Catholic University of Brasília — UCB, Brazil
August 2017 - May 2019
B.Sc. Degree, Communication, Advertising
UNIVERSO, Brazil
August 2003 - June 2006