- Location
- Toronto, Ontario, Canada
- Bio
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Public opinion matters. The more we understand how people think, the more influential communication is. This is what I believe and a motto that has guided my career. For over 10 years, I’ve planned and produced awareness-raising campaigns, primarily for public agencies or public-founded companies and federal, state and city offices. I’ve also been involved in dozens of political campaigns in which I collaborated as a Copywriter, a Social Media Coordinator, a Campaign Mobilization Director and, recently, a Campaign Manager.
Outside office hours, I’ve studied in-depth public opinion, its considerable conceptions and its impacts on public policies. When I got my Master's Degree in Communication, I exhaustively conducted investigations to understand how public opinion affects the branding of political parties. Recently, working as a Scholar of Public Opinion and Electoral Behaviour, I’ve been committed to comprehending how public opinion polling influences voters’ behaviour.
I’m a daily listener of podcasts, so if you are listening to a good one, please share it with me. I also spend evenings with an e-book reader in my hands, reading about history and political sciences; except on the nights I watch soccer matches.
Feel free to reach me at petitinga@gmail.com. I look forward to collaborating with you.
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Data analysis Communications Market research Social sciences
Skills
Achievements



Latest feedback
Recent projects
Work experience
Consultant, Strategic Communications
AMP
Goiânia, State of Goiás, Brazil
July 2022 - December 2024
* Developed complete and concise communication plans, firmly based on data findings and knowledge translation best practices, which oriented collaborators and stakeholders
* Gained extensive knowledge of web analytics (Chiefly Google Analytics), social media monitoring tools, and performance reporting on companies’ media
* Checked, updated, and documented clients’ social media and web-based channels' communication policies, procedures, and guidelines
* Familiar with SEO principles and strategies related to site architecture, keyword analysis, meta tags, etc.
* Reduced by 1/3 the costs of national-wide companies in delivering customized, tailored messages to local markets
Head, Strategic Communications
Pública PR
Brasília, Federal District, Brazil
March 2013 - June 2022
* Involved in the development of awareness, grassroots, and election campaigns for Latin American markets
* Handled classified documents and sensitive information with complete discretion
* Conducted research (which included focus groups, interviews, and observational research) to gather market and electoral insights
* Analyzed concluded campaigns and suggested adjustments to near-future efforts
* Implemented a systemic paid media approach for public offices, which resulted in an average 50% reduction in its previous awareness campaigns